CardsPal introduces in-app gamification to create a fun and engaging user experience

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Singapore – 7 October, 2021 

• CardsPal gamified its mobile app to enhance user experience in end September 2021
• Users are prompted to complete fun missions while utilising the app features
• New milestone of over 200,000 app downloads, as of September 2021

CardsPal, a local credit card comparison and deals aggregator app, has added a new dimension to enhance the user experience – in-app challenges.

Aligned with CardsPal’s goal of being a trusted financial tool for credit card deal hunters, the app has lined up a series of engaging in-app missions to enable users to learn about features they can use to best leverage their credit cards while having fun.

Now, users can look forward to a new, exciting series of in-app challenges, including saving deals, adding cards on the app, and using the Cardculator – an app feature that recommends the right card to get the most rewards for each purchase, and estimates the cashback for each spend.

The in-app missions are designed to help users enjoy the process of learning about the latest deals and app features, empowering them to gain the maximum savings and rewards based on their unique lifestyles.

Completion of challenges will earn users coins. The app is looking to include strategic partners, such as financial institutions and merchants, to expand the spectrum of rewards available to users.

Cultivating engagement through entertainment

Chief Product Officer and co-founder of CardsPal, Richard Lu, says, “Everyone learns better through fun and enjoyable processes, rather than rote learning. That is the inspiration behind our newest project – to enable users to learn more about the app’s unique and useful features through fun challenges.”

He adds, “Users earn coins for completing daily check-ins and other exciting missions. Instead of having an app where users check in occasionally, our goal is to develop an app that continually adds value to our users throughout their consumer journey, allowing us to foster a long-term relationship with them.”

What to expect from the fast-growing fintech app

CardsPal aims to build a dynamic marketplace that facilitates omnichannel deal discovery and a seamless transaction experience.

Towards the end of the year, there will be a few more exciting app capabilities launched, which includes enabling users to start transacting on the app, and other gamification features.

In addition, users get exclusive welcome gifts upon successful application of selected cards through CardsPal.

To view CardsPal’s photographs and videos, please visit their media assets page.

About CardsPal

CardsPal is a mobile app which empowers users to get the best deals for their cards, and use the right card at the right time! This all-in-one platform for credit card comparison and deal-discovery recommends the most suitable card for each user’s spend, bringing them more cashback and rewards.

CardsPals aggregates all credit card deals for credit cards issued in Singapore, that can be filtered according to cards owned by users. The wide selection of cards featured are organised by banks, card networks, prepaid cards and even membership cards.

One of their most popular app features, the Cardculator, calculates the users’ cashback according to their spend, creating a personalised deal-hunting and savings-maximising experience. CardsPal is a portfolio company of SC Ventures, the innovative arm of Standard Chartered Bank.

Check out their app in the App Store, or the Play Store, and follow them on Instagram, Facebook and LinkedIn! Get the latest money-saving tips and news about their cool app features from their Telegram channel, or blog at their website.

About Standard Chartered

We are a leading international banking group, with a presence in 59 of the world’s most dynamic markets, and serving clients in a further 85. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.

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CardsPal launches Cardculator – Recommending best cashback cards at popular merchants

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Singapore – 18 June, 2021 

Singapore-based fintech app CardsPal launches the Cardculator feature to help its users select their best cashback cards to save more at their preferred popular merchants, including those in the app’s big-ticket deals category for bigger savings. This represents a step closer towards CardsPal’s mission of helping users to save, through discovering the right deal, using the right payment card, at the right place and right time.

The company celebrated its first-year anniversary since its official app launch with over 175,000 app users. 1-for-1 deals, $11-off deals, and 11%-off deals were launched, with the giveaway of whole cakes, and $2,500 worth of shopping mall e-vouchers. The app was ranked the #1 lifestyle app in the Singapore App Store and Play Store in November 2020.

CardsPal started as an intrapreneur idea within a bank, which later evolved into a business venture. The payment card advisor app came into being when Saim Yeong Harng and his team envisioned an app to empower users to save, starting with getting the most from their credit cards effortlessly.

“CardsPal harnesses powerful data to maximise each user’s savings and optimise their spending. The app recommends cards with the most cashback and rewards for each user’s spend, based on the cards they own, and can automatically compute the estimated cashback amount and reflect it in-app seamlessly,” said co-founder and Chief Product Officer, Richard Lu.

“The app also offers a wide selection of deals ranging from 1-for-1, dining, leisure and shopping, that can be filtered based on the users’ cards collection or the businesses in their immediate vicinity. This fosters a hyperlocal card and cashback experience, maximising savings while enabling users to enjoy relevant deals wherever they go,” said Saim Yeong Harng, co-founder and Chief Executive Officer of CardsPal.

He added, “This feature not only applies to credit cards but also to debit and membership cards, advising users on the right card for their spend without the hassle of memorising card benefits. More importantly, innovative features such as the Cardculator will be continuously enhanced to improve great user experience and usability of the app, with the purpose of helping users save effortlessly.”

Exciting plans in the making

CardsPal has launched a big-ticket deals category, and will next launch an air miles and points calculator to further optimise benefits for users, and maximise their savings. It also looks to expand regionally as its next strategic growth plan.

To view CardsPal’s photographs and videos, please visit their media assets page.

About CardsPal

CardsPal is a mobile app that empowers users to optimise their spending and maximise their savings by being the all-in-one platform for credit card comparison and deals. As a card payment advisor, CardsPal recommends users on the most suitable card for their spend, bringing them more cashback and rewards.

Moreover, CardsPal aggregates all credit card deals for credit cards issued in Singapore, that can be filtered according to cards owned by users. It automatically calculates cashback with the Cashback Calculator and Cardculator, creating a personalised deal hunting and saving experience. CardsPal is a portfolio company of SC Ventures, an innovative arm of the Standard Chartered Bank.

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CardsPal takes the strain away from credit card deal-hunting

Proudly announces Mastercard^® as first strategic partner

Singapore – 4 June, 2020 –  Fumbling around and toggling through multiple webpages for credit card deals is now history with the launch of CardsPal, a one-stop credit card deals mobile app.

CardsPal’s platform aggregates credit card deals from all banks and card issuers in Singapore, while allowing users to personalize the deals according to the credit cards they own. Through a holistic understanding of the value of their credit cards, a user is then able to optimize his/her credit card usage and spending, helping the busy majority navigate the cards scene to get the most out of the credit cards in their wallet.

Strategic Partnership with Mastercard

CardsPal and Mastercard have announced a partnership to bring to users real-time, personalized credit card deals from all Singapore-issued Mastercard credit cards.

The following initiatives are what CardsPal and Mastercard are looking to roll out in this partnership.

1.Featuring the latest Mastercard deals for all Mastercard credit cards in Singapore, updated through API integration; and

2.Collaborating on marketing campaigns to bring exclusive Mastercard deals and promotions to CardsPal’s users.

The partnership has future ambitious plans to further enhance the user journey on CardsPal. By leveraging Mastercard’s wealth of data and insights about merchants, global deals and exclusive experiences, CardsPal aims to deliver a seamless user journey and grow into an everyday app for every spending decision.

Alex Manson, Global Head of SC Ventures at Standard Chartered, said, “CardsPal is on the cusp of creating an entirely new experience for benefit optimization. The app addresses the information gap between consumers and merchants, allowing its users complete and easy access to the best deals available, wherever they go. I’m already excited by the experience designed by the CardsPal team and the partnership with Mastercard will bring it to greater heights.”

Deborah Heng, Country Manager, Singapore, Mastercard, said, “Over the years, Mastercard has built a strong reputation with Mastercard cardholders as a network that delivers rewarding experiences. Its seamless payment integration gateway has paved the way for meaningful partnerships in an easy and cost-effective manner. Through the new partnership with CardsPal, Mastercard is excited to connect consumers with the best Mastercard deals all in one digital platform, while also supporting its merchant and business partners by bringing their exciting offers closer to cardholders.”

CardsPal is a 100% Standard Chartered-owned venture incubated by SC Ventures, the bank’s innovation, fintech investment and ventures arm. Standard Chartered has been actively experimenting with new business models to meet the evolving needs of its clients. The bank recently announced nexus, its “Banking as a Service solution, a joint venture with Assembly Payments  to develop and deliver next generation payment solutions. In Hong Kong, it is set to launch a standalone digital retail bank in Hong Kong, Mox, in partnership with PCCW, HKT and Trip.com, and has also built a digital open platform, Solv, to help Small and Medium Enterprises (SMEs) in India and other markets grow by providing access to financial and business services.

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