It all began when Saim and Richard, co-founders of CardsPal, were struck with an inspiration. As former bankers, they observed that there were bountiful perks offered by banks for credit cards; yet not many were maximising these benefits. Indeed, for multiple-card holders, it was challenging keeping tabs on the detailed functions of each card, and knowing exactly when to use each card to reap the most perks.
That was when the idea of CardsPal – an app aimed to maximise savings and optimise spendings – came into being. Saim and Richard envisioned CardsPal to be a data-driven payment card advisor strongly rooted in data, that provided deals across multiple lifestyle categories.